When working with companies to take their custom swag to the next level, I recommend they focus on what I call The 3 Pillars of Great Swag:
Pillar 1: Creativity of Piece
Ask: What does this swag piece say about me and my company? Does this swag piece represent my brand well? If I could go crazy and could create a dream swag piece what would it look like?
Pillar 2: Distribution
Ask: How do I order and receive this swag piece? How do I allow other people to order these swag pieces?
Pillar 3: Execution
Ask: How do I display this swag piece at my event? What happens after I hand-out this swag piece? How do I create an memorable experience around this swag piece?
Ready to learn how to apply the 3 Pillars to your business?
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